IT’s a SIGN…
The billboard we commissioned by artist Jeff Canham, displaying the phrase "Inquire Within," serves as a captivating expression of creativity in public space. Those two simple words carry a profound invitation, encouraging passersby to engage in contemplation and exploration. The deliberate choice of the phrase sparks curiosity and prompts individuals to look inward, fostering a sense of introspection and self-discovery.
In the context of public space, the billboard becomes more than just an advertisement; it transforms into a piece of interactive art. It challenges the conventional purpose of billboards by eschewing a direct message for a more abstract and thought-provoking one. This approach not only adds aesthetic value to the environment but also contributes to a more nuanced and enriching experience for those who encounter it.
"Inquire Within" complements the creative and contemplative spirit by encouraging people to pause, reflect, and question. It aligns with the idea that public spaces should not merely serve practical functions but also inspire intellectual and emotional engagement. The billboard, as a medium, becomes a conduit for fostering a deeper connection between individuals and their surroundings, contributing to the cultural landscape in a way that extends beyond commercial promotion. Jeff Canham's thoughtful design transforms a simple billboard into a catalyst for dialogue and introspection within the fabric of the community.
MR. JEFF CANHAM is…
An artist, designer, sign painter, and amateur woodworker based in San Francisco.
He grew up in Hawaii, studied graphic design at the University of Oregon, and afterward became the Art Director of Surfer magazine in Southern California. In 2005 he moved to the Bay Area and began apprenticing at New Bohemia Signs where he learned the traditional art of sign painting. With a BFA in graphic design and a very unofficial degree in hand lettering from New Bohemia, his colorful typographic compositions combine both new and old techniques.
‘INQUIRE WITHIN’ is just a way to take over public art space with a message more than just an ad for another product or service to Main Street Cambria. Located 1 mile east of the gallery in the west village. Also featured on… THE SHOP TEE… maybe.